Algorithms control what we see on our feeds,
but we can't control the algorithms.
Do you get most of your news from social media? Us too. Do you know anything about how they pick what to show you? No? Neither do we. Facebook, Twitter, and others sites use complicated computerized rules to decide which posts you see at the top of your feed and which you don't. These algorithms have reinforced our echo chamber - showing us content like what we share - and made hard to burst our filter bubbles - hiding content that is different than what we believe. We think escaping these echo chambers and seeing a wider picture of the news is a critical piece of democratic society. We built Gobo to help demonstrate, and think about, how to do that.

Gobo lets you control what you see on your feed,
and what gets hidden.
Sign up for Gobo, link it to your other social media profiles, and you can take control of your feed. Want to read news you aren't otherwise seeing? Use our "Echo Chamber" filter to see what we call "wider" news. Want a better balance of men and women in your feed? Use our "gender" filter to rebalance it. Want to take a lunch break and just see popular funny videos you friends are sharing? Use our "virality" filter to pick only the most shared content. With Gogo you're in charge of the algorithmic filters that control what you see on social media. We've built a bunch of filters like these already, are building more, and have made it possible for other developers to add filters too. Sign up, try it out, and see if it changes how you think about how social media should work.